What is a viral video Who makes it and why

Anastasia Sergeeva
17.05.2016

What is a viral video? Who does it and why?

The concept of viral video has long been on our ears. How many views should make a video to be considered viral? Why make such videos? How does viral marketing work? Next, we consider the factors that make a viral video as such, and show you what you need to do in order to create a potentially viral video on the Internet yourself.

What is a viral video?

Viral is called such a video, which is distributed on the network not on a commercial basis, but due to the voluntary desire and interest of ordinary users. They either upload the video to their pages on social networks, on personal websites and blogs, or use the “share with a friend” function.

Promotion of videos based on the effect of "word of mouth". Such viral videos are called by analogy with the rapid spread of a viral infection.

Viral marketing scheme

There is no single glance at how many views a viral video should contain.Opinions agree only that the primary factor that determines the “virality” of a video is the achievement of a large number of views in a short period of time. Of course, the interest in such videos does not last forever, but at the peak of popularity, the movie is rapidly gaining views, and even after the extinction of the hype, people continue to somehow find videos on YouTube and other sites.

Kitten on video

Common formats for viral videos include:

  • review or infographics;
  • re-sound of the video;
  • Internet transmission;
  • video parody;
  • commercial viral advertising;
  • social advertisement;
  • animal videos;
  • compilation of funny videos;
  • videos with an unexpected plot;
  • videos showing unusual human abilities.

Viral video: who does and why

Many of the most popular videos become viral by chance, or their authors do not pursue commercial interests, but simply make videos to share something funny, cute or interesting with the world. Quite often, social advertising becomes viral, which seeks to draw public attention to a problem:

A popular music video can turn into a viral video, if it is filmed in an unusual way, or it contains an interesting, funny or even absurd idea. So the most watched video includes the clip “Gangnam Style” by the South Korean artist PSY, which has already collected more than 2 billion views and opened the k-pop genre to the world public. Among the Russian music videos, the “Exhibit” of the “Leningrad” group has recently distinguished itself, with more than 73 million views in January 2016.

Frame from clip Gangnam Style

But in most cases specific commercial goals are behind the viral videos. Viral advertising is a very effective way to increase sales, so many brands try to shoot a promotional video that could spread around the world.

The history of viral videos

Initially, videotapes were distributed between people via e-mail. This was the way, for example, for the very first viral video created in 1995 called “The Spirit of Christmas”, on the basis of which the popular animated series “South Park” was subsequently shot. And the following year, a viral video “The Dancing Child” appeared, depicting a 3D model of a dancing baby.The video was sent as spam e-mail.

Dancing child

Subsequently, the role of the site for the distribution of viral video recordings was assumed by the world famous video hosting YouTube and other similar platforms. The emergence of mobile phones with a built-in video camera, and then accessible digital cameras contributed to the fact that people began to make a huge number of amateur videos, some of which became viral.

Girl shoots video on the phone

The first commercial viral video in RuNet, which attracted a large enough audience, appeared in 2005 - it was a viral advertisement for the launch of the dating site “Cupid”. Subsequently, large Russian companies began to be engaged in shooting such videos, and a little later, separate studios began to appear, specializing in the creation of viral videos.

How to create a viral video?

Viral videos are now seeking to create many companies, as well as video bloggers, whose earnings on YouTube directly depend on the number of views. You may also be interested in how to create a viral video that will help you achieve certain goals. It is necessary to immediately say that no one has yet thought of a way to make a guaranteed viral video, but there are actions that can increase this probability.

Money on youtube

For example, in July 2013, an American Karen Cheng posted on her channel a viral video called “Girl Learns to Dance in a Year (TIME LAPSE)” (“A girl learns to dance for a year (time-lapse)”). In it, she presented a chronological video compilation with her participation, demonstrating to the public how she learned to dance. Three years later, the video has 5.7 million views.

The girl herself in her blog admitted that the great merit of the popularity of the video - viral marketing. Karen helped the promotion of the video on YouTube and the Reddit website, where her video attracted users and managed to get into the TOP in its category.

None of this would have happened if I had just shot a video and then decided to sit down and wait for it to go viral.

Use Karen's tips and present a selection of recommendations for creating a viral video.

Tips for creating viral videos

  • Think about the format, content and quality of your content. First of all, it must be creative. Give yourself the answers to the questions: Why is this video supposed to score views on YouTube? What is different from others and what will be interesting for people? What will encourage them to share the video with friends? What emotions will it cause them?

Some emotions spread faster than others, for example, admiration, arousal, anger, anxiety. But such emotions as sadness or satisfaction are unlikely to cause a desire to respond to the video, support it and show it to your friends - this is a video at one time.

Men share information

  • Let your video tell a story. So it can be different from other videos. There are many other, much more talented and tenacious dancers on the Internet than Karen, but her video contains an attractive story that makes users not only watch it, but also show it to someone else.
  • Choose a "viral" header. Pay attention to Karen's viral video: after reading her headline, I want to immediately find out who this “girl” who learns to dance is and how she managed to do it in just a year. And since the title also indicates that this is a time-lapse, that is, you can see not only the final result, but also the learning process itself, then how can we get past this video!

People watching videos

  • As soon as the video is published, promote it wherever you can. Share the link in all social networks, ask friends to look at it and tell your friends. Use social networks to attract the attention of celebrities and famous bloggers.Post links on the forums. Leave your video on the resources where the content offered by users is published.

Social Network Logos

  • Paid viral marketing can be another promotion option - promoting videos on TV, popular websites and video portals on the Internet.

These are basic tips to help you make a video, commercial, or entertainment video that has every chance of becoming viral. Be creative, try different sites, share videos with the maximum number of people - you can’t predict exactly which way you can shoot, but they will all work to promote your video.


Take it to yourself, tell your friends!
Read also on our website:
How to make a music video? Tips for beginners
Quite a few people who want to realize their creative potential ask themselves the question: how to shoot a music video? How to start preparing for the shooting, what important details should in no case be overlooked, how should the video sequence be mounted later? Read about it in our article.
How to mount a video: a lesson for beginners
Do you want to make an amateur film, prepare an interesting presentation on your studies or work, write a congratulation for a friend, but are you afraid not to cope with the editing? In this article, you will learn how to edit videos yourself using one of the most popular video editors for beginners.

Related news

  • Taxi Kherson and region: a selection of sites
  • Dudinka - a city built on permafrost
  • Art galleries and museums of the world: a selection of sites
  • 10 photos of Greenpeace, who changed the world
  • Rudolf Hess in Spandau. History of photography
  • What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why

    What is a viral video Who makes it and why