IKEA Museum in Sweden

IKEA Museum in Sweden

Photos and text of Marat Gizatulin

Elmhult is difficult to find on the map, but this place in the south of Sweden often reminds of itself all over the world. Four yellow letters on a dark blue background in unison with the colors of the Swedish flag are distributed to homes and offices of almost the whole world samples of Swedish design.

IKEA - Ingvard Kamprad, Elmtaryud in Agunarude. The abbreviation stands for easy. Ingvar Kamprad - founder and current head of the company. The last two words mean the name of the farm where he grew up and the area where the farm is located.

We go onexcursion to the IKEA Museumwhere the history of the famous company is clearly presented.

history of the company

The company's founder, Ingvar Kamprad, from his early years was a resourceful child with a penchant for commerce. He sold everything that came to hand, with an indispensable profit: matches and Christmas cards purchased at the sale, berries gathered in the forest, fish caught in the river, seeds of vegetables and flowers.

The history of the company especially emphasizes the start of sales of pens, which 17-year-old Ingvar bought in France.It was the French partners who pushed the young man to legalize his company. ANDIKEA is formed in 1943. Soon the company decides to include in the list of goods simple furniture: an armchair and a table. At the same time, a small brochure is sent to customers - a prototype of the future product catalog of the company.

Turnovers grew, all over Sweden already knew about IKEA, about its democratic prices. Among the furniture sellers there was contempt for a company that sold all the same, but 2 times cheaper and, eventually, under pressure from the Swedish National Association of Furniture Sellers, the tree suppliers ended their relationship with IKEA. The company began to place orders for furniture in neighboring Poland, from which it only benefited. Furniture has become even cheaper. Another IKEA principle was born:look for cheap suppliers.

After the head of the company traveled to America, the concept of a country store-warehouse matured, where the consumer can choose the items he liked at the exposition, pick them up at the warehouse and at home. Laid downikea's next strategy step: the goods must be compactly packed,equipped with clear instructions for assembly and it can be collected by any member of society.

Now all IKEA stores areexhibition halls combined with a warehouse. IKEA offers comprehensive solutions developed and embodied in the material by designers. The consumer does not ask: what kind of rug will fit the table on which the cup will stand, lit by a floor lamp and which curtains will emphasize the bookshelf with the sofa. There are residential corners, children's rooms, bathrooms and kitchens, already completed with the choice of the capricious customer. Go through the maze of rooms and choose to your taste.

Entrance to the museum:

IKEA Museum in Sweden

Chronicle of the metamorphosis of the IKEA logo:

IKEA Museum in Sweden

The first goods were packed in plain paper and transferred with the milkman to the addressee:

IKEA Museum in Sweden

IKEA Museum in Sweden

Starting from this table, all IKEA furniture is made to the national team and is packed in a flat box:

IKEA Museum in Sweden

Furniture set sample of the 1950s:

IKEA Museum in Sweden

IKEA Museum in Sweden

Outside the 60th year of the last century:

IKEA Museum in Sweden

IKEA Museum in Sweden

Transformers denim chairs at the peak of popularity. Jeans in trend:

IKEA Museum in Sweden

Swedish version of the children's room:

IKEA Museum in Sweden

Office furniture:

IKEA Museum in Sweden

IKEA Museum in Sweden

The idea of ​​light tops came from the door manufacturer:

IKEA Museum in Sweden

IKEA Museum in Sweden

IKEA Museum in Sweden

Closer to the present:

IKEA Museum in Sweden

Plastic recycling:

IKEA Museum in Sweden

Classic Scandinavian design. All light, filled with light:

IKEA Museum in Sweden

Limited collection IKEA PS, produced since 1995:

IKEA Museum in Sweden

IKEA Museum in Sweden

Today, IKEA stores consist of325 stores in 38 countries. The company's turnover last year amounted to 26 billion euros without taxes.

IKEA Museum in Sweden

Last year, 734 million customers visited IKEA stores, and 904 million visitors came to their corporate website.

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  • IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden

    IKEA Museum in Sweden