5 ways to quickly promote a website
Rule one: individually and comprehensively
To attract a large number of visitors to the site, the unique domain name, high-quality hosting, original design and useful information are not enough. Requires competent and full-format promotion.
Effective methods for promoting an Internet project are:
- The use of contextual advertising. This method dramatically increases the number of visitors, but does not guarantee the target audience.
- The use of promotion of positions.
- Promotion on traffic.
Rule two: internal and external optimization
To raise the rating of the site and make it workable without investing a lot of money, you can use these important activities:
- original and interesting content of the pages;
- page validity;
- creative design development;
- using the potential of social networks;
- registration of the resource in popular search engines and free directories.
These activities belong to internal and external optimization. Almost half of the success in promoting the site comes from internal optimization. The resource must have high-quality and unique content. The visitor should be interested in the information provided. It is important to provide free access to the necessary information. This is ensured by clear navigation and a clear structure.
What should be the content? Text blocks with unique content - a prerequisite. Such content will appreciate any search engine. If you post non-unique information on the site, it is unlikely to be on the leaderboard. Spent forces and funds will not bring benefits. Content should certainly be checked for matches. This is done using special programs.
The number of sites on the world wide web is huge. In order to lure potential buyers or customers to your resource, you have to withstand enormous competition.How to force a visitor to go exactly to your resource? It should stand out among other portals. Raising the ranking in search engines - the task is even more difficult.
The principle of the search engines
Get ready for the fact that the promotion of the site will be long and laborious. To choose the right direction, you should know exactly how to promote your site yourself. To do this, you need to navigate how search engines work.
The scheme of their actions is as follows: the user types a key in the search bar (direction of search). For this combination of words, the system begins to look for answers. In order for your link to open on request, you need to use keywords and phrases to promote your site.
Search engines constantly update and improve the search algorithm to offer the user the most accurate answer. That is, the system searches for searchable search pages. This factor should be activated.
To implement search engine optimization, you should follow the rules of development and structural design of the material:
- Must be Title - the title of the page. This will facilitate the search site for robots and increase the attractiveness of the resource for visitors.
- The presence of headings 1-6 levels (H1-H6) in the filling pages. Graphic content should be diluted with direct keys and morphological occurrences.
- Texts must have concisely entered key phrases (words).
- In the texts should be placed accents. It increases the weight of the keys and focus the attention of visitors.
- Charts, photos and informative content (at least 300 words) are effective mechanisms for improving the rating.
Rule three: create a tree structure!
Information should not be located randomly. It should be streamlined. The reference design option is considered to be a tree structure. The text block should contain sections, subsections, categories. Rationally use directories.The transition to the next (or any) page should be as convenient and simple as possible. It is extremely important to provide access to contact information and price of products sold.
The dignity of the tree structure is that it gives the visitor the opportunity, in no more than three clicks, to find on the site answers to all his questions. Navigation should be attributed to the behavioral parameters of promotion. It provides the visitor with convenient use of the resource and improves the portal's position in search engines.
If the promotion is done on its own, then you should make the correct internal linking, which distributes the pages. Thus, the resource’s own potential will be effectively utilized. The principle of this optimization is that internal links and anchors are established. Through these tools, the visitor quickly turns to the thematic pages.
Among other components of the rating success - a universal design of the pages and a valid code. The second condition is that the site should open as quickly as possible. Not every visitor has the patience to wait for the slow portal to load. A resource that does not respond to a request can be blocked by a robot.
As for the optimization of the design, it is to give the site a universal appearance that will appeal to the vast majority of network users.
Rule Four: Link Acquisition
If all measures for internal optimization are carried out, their effectiveness is beyond doubt, then you can proceed to the purchase of links. A cost-effective alternative are free links. It is necessary to choose sites for placement of anchors, very carefully checking their quality.
There are various ways to purchase third-party links. Both purchase and free format is possible. The latter option will require a large investment of time and effort. Link fee is not so high, so do not immediately reject this possibility.
Links may be temporary and permanent. Making a purchase, it is advisable to focus on the following parameters:
- similar subject;
- informative and interesting content;
- minimum number of competing links (no more than three);
- uniformity of links;
- good visibility of the link.
You should pay attention to how much the page is visited (an excellent indicator is a million visitors). The donor must be indexed in search engines. Be sure to have inbound links.
When creating textual links, do not forget to insert keys into it. This will promote the landing page. It is advisable to make the texts unequal. If the anchor is interesting for users, the traffic will increase dramatically.
Fifth rule: free-directories
References alone may not be enough. It is reasonable to register a resource in several free directories. They can be thematic or similar in content. Traffic will not increase if non-thematic media is used. Own portal should be added to popular search engines.Then the system will index it and will include it in the search.
It’s quite possible to make your own website rated and paid back by yourself. Success will be achieved if all activities are carried out not formally, but deeply studied their purpose and meaning.